Now in its sixth edition, Communicating for Results offers practical, classroom-tested instruction in the rhetorical techniques and persuasive strategies that students need to become effective writers and speakers. Supplemented with abundant group and individual activities to reinforce key principles and help students hone their skills, this invaluable text will teach students to communicate with confidence. The sixth edition includes a wide selection of engaging digital resources, additional coverage of Indigenous Peoples business practices and perspectives, and guidance and detailed activities to teach students effective and ethical use of AI tools for communication purposes.