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The tourism sector - already one of the fastest growing industries in the world - is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation strategies in tourism remains scarce. This pioneering Handbook offers timely, original research on innovation within the tourism industry from a number of interdisciplinary and global perspectives.
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Caractéristiques
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- ISBN9781782548409
- Code produit860478
- ÉditeurELGAR EDWARD (RENOUF)
- Date de publication31 janvier 2014
- FormatPapier